Decision Dynamics

Truly Global. Uniquely Local™

Focus Groups

One of the most important aspects of understanding customer behavior is running successful Focus Groups. Decision Dynamics has a unique mix of qualitative and quantitative approach that supports our clients in research design, questionnaire development, field and tab data analysis, report development and presentation.

Decision Dynamics helps clients:

  • Devise and guide a highly disciplined discussion
  • Tightly supervise recruiting of Focus Group Members to match client / product criteria
  • Communicate all critical details to the client
  • Moderate groups using proprietary techniques that enable improved insights
  • Leveraging Focus Group dynamics to achieve maximum benefit
  • Devise usability research

Learn more about our functional capabilities in:

  • Strategy
  • Operations
  • Finance
  • Marketing and Sales
  • Business Technology & Information Management
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    Decision Dynamics

    Truly Global. Uniquely Local™